Hi, I'm Rossano — people call me Rox.
I’m a portrait and headshot photographer based in London. I started Photorox 2 years ago, after a long stretch shooting on the street, learning to catch people at their most honest, in the split second before they composed themselves for the camera.
That instinct is still what I bring to every session. Whether I’m shooting a founder for a company website, an actor for their casting portfolio, or a creative putting their brand online, the goal is the same: a photograph that looks like you on a good day, not a stiff, over-polished version of someone who could be anyone.
I shoot in professional London studios when you want something clean and controlled, or on location across the city when you want something with more atmosphere. Either way, the session is built around making you feel at ease in front of the camera, because the best portraits happen after you’ve stopped thinking about the camera at all.
How I work
Four things I care about on every shoot.
Clear direction
Honest edits
Considered light
Delivered fast
Where I shoot
For studio sessions I work in professionally-equipped London studios, chosen to match the brief — a clean white cyc for corporate headshots, warm window light for editorial portraits, or a more textured industrial space for creative work. Matching the space to the session is part of the craft, and it means every frame is intentional rather than improvised in a fixed setup.
When the shot calls for more atmosphere, I shoot on location across London — Southbank, Westminster, Notting Hill, Primrose Hill, Greenwich and Shoreditch. The location is chosen to suit the session, not the other way around.
Central London studios
On location, anywhere
Who I work with
Three audiences I photograph most often — each with a different brief, same craft.
Where the eye comes from
Before the portraits, there was the street. Years of catching people at the split second before they composed themselves for the camera — learning to see light, to anticipate expression, to frame fast. That instinct is what every portrait session is built on.
Learn to shoot the street
If you want to develop your eye for street photography, I run 1-to-1 workshops in London. We shoot real locations together and I give you direction on light, composition and camera settings in real time. No groups, no theory lectures. Sessions from £150.
Real time direction
Real London locations
More of the street work
Two places where I post the street photography that feeds the portrait work.
What clients say
Rossella
Benedetta
Enohar
Franz
Daniel
Let's make your next portrait
If you are looking for portraits that feel natural, confident, and professionally crafted, get in touch. I reply within 24 hours.